Fast, fine, family...bring your friends for fabulous food.
This following article is from The Napa Valley Register.
With lines of hungry diners often snaking out the door at various times of the day, Heritage Eats has launched a new culinary concept that appears to have found favor in the Napa Valley.
The brainchild of two enterprising young friends who worked together earlier at a downtown Napa restaurant, Heritage Eats offers what partners Jason Kupper and Ben Koenig call “fast fine food.”
“Fast, casual dining is the fastest growing segment of the industry,” said Koenig as the staff of the Bel Aire Plaza eatery prepared to open for a recent weekday lunch rush. However, he and Kupper have kicked the concept up a notch.
“Yes, we’re fast and affordable but our focus is also on high quality,” Koenig said. Searching for the appropriate words to describe what their new culinary effort is all about, he maintains “you could say it’s more than fast casual but less than fine dining.”
In short, the partners are offering not only an affordable prices and speedy service to diners, but the products that go into the dishes offered are of the same quality one would find in a white tablecloth restaurant costing two, probably three times as much.
They don’t stint on the quality of ingredients. The savings come in part from not having to train and pay waitstaff. Diners queue up cafeteria style to look over daily menu offerings, make their selections, watch them being prepared, pick up their meals, make a beverage selection and carry all parts of their meal to a table of their choosing, either indoors or on an adjacent patio.
Read more at The Napa Valley Register.