February 20, 2018

You may have noticed a colorful, fun, new look and feel on our website, in our boutiques, on social media, in our mailers, emails, and at It’s our biggest—and boldest—statement yet.

As part of our new look, we’ll be shouting what’s special about our brand, which is not only that we have great style and amazing service, but also that we celebrate fun and fabulously stylish women, no matter their age.

We’re asking women everywhere to not only grow older, but to grow bolder—right along with us.

Watch some of our favorite women behaving boldly.

Take the How Bold Are You?™ Challenge

Do you color outside the lines? Wear what you want? Grow bolder every year? Go to to join us in celebrating bold women of all ages. (Bonus: You’ll automatically be entered for a chance to win a $1,000 Chico’s Gift Card!)

See the original blog post at 👉🏻

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