By Elizabeth Leader Smith, July 2, 2018
Many people in the world do not have a choice when it comes having nutritious foods or even basic health services, let alone access to either of the two. That’s why the nonprofit Vitamin Angels helps at-risk populations gain access to life-changing vitamins and minerals. And this month, Vitamin Angels is partnering with Whole Foods Market, so that you can help people get access to what they need.
Vitamin Angels helps pregnant women, new mothers and children under five (a critical window in childhood development) get vital nutrition. Vitamin Angels leverages the knowledge and existing infrastructure of its nonprofit partners and adds prenatal multivitamins, vitamin A and deworming tablets, as well as nutritional counseling and the promotion of breastfeeding practices to its partners’ existing health and nutrition services. These vitamins can help to reduce preventable illness, blindness and even death associated with micronutrient deficiencies. Through their work, Vitamin Angels has been able to reach 61 million children and mothers in 74 countries.
While these underserved populations are primarily in areas classified by the World Health Organization as experiencing moderate to severe vitamin A deficiency or worm infections, the organization also reaches mothers and children in the U.S. and Canada. Whole Foods Market shoppers have generously supported Vitamin Angels through fundraising efforts for years. This July, we’re aiming to raise $100,000 for the nonprofit with the help of our supplier partners.
So, How Can You Help?
It’s simple: All you have to do is shop. During the month of July when you purchase select supplements products from brands like Nature's Way, Garden of Life and Amazing Grass, 25¢ from each purchase will be donated to Vitamin Angels. There’s a strong chance one of your favorite supplement brands supports Vitamin Angels; about one-third of our supplement brands participates in this program. How do you know your purchase is supporting Vitamin Angels? All you have to do is look for the following label*, and you’ll know that part of your purchase is going to a good cause.
Or, see below for a full list brands that are supporting Vitamin Angels:
- Irwin Naturals
- Nutrition Now
- Ancient Nutrition
- Garden of Life
- Good Day Chocolate
- Nature’s Way
- Plant Fusion
- New Chapter
Both 365 Everyday Value® and Whole Foods Market™ brands plan on donating an additional $5,000 together to Vitamin Angels.
Learn more about how your contribution can provide nutritional support to malnourished children in the U.S. and around the world – and be sure to stop by your local Whole Foods Market to stock up on supplements. Not just for your health, but for the health and wellbeing of children across the globe.
Editor's Note: Vitamin Angels is a separate organization from Whole Foods Market.
*Most, but not all, brands supporting Vitamin Angels feature this logo.
To see this blog post and others, visit: https://www.wholefoodsmarket.com/blog/whole-story