The Case for Natural Makeup

Is your medicine cabinet already stocked with the best in natural skin care? Time to take it to the next level and make sure your cosmetics are clean and healthy, too. Here, a few of our estheticians talk to us about why natural cosmetics are the way to go.

First, it’s important to remember that 60 percent of what goes on our skin gets absorbed into your body (read more about skin care by the numbers). That’s more than half of every drop of body lotion, serum, lip gloss or concealer you put on. Just like skin care, cosmetics serve as a sort of conduit to your body—what type of ingredients they’re conducting is up to you.

Pharmaca’s natural cosmetics lines ensure that these ingredients are actually good for your skin while doing their job. Take jane iredale’s Circle/Delete, an under-eye concealer that hides flaws while healing skin with avocado and cucumber extracts. “Many mainstream cosmetics companies have similar products that are full of chemicals,” says Beth Walker, esthetician in Boulder. “It may camouflage the skin, but once it’s washed away, the chemicals have probably created a whole new problem.”

Instead of creating new problems, mineral foundations, like those from jane iredaleMineral Fusion, Antonym and ZuZu Luxe, actually serve as nutrition for the skin, says Beth. “It’s wonderful for sensitive skin, acne, rosacea, sun damage,” she says. Instead of exacerbating those conditions, it will actually treat the skin while providing coverage.

“I love the fact that mineral foundations include zinc, which is especially good for healing acneic skin,” says Kathleen McCummings, esthetician in Seattle. Plus, she says, “It’s good for all skin types, it doesn’t tend to emphasize lines and wrinkles, and it gives you a complete, natural SPF!”

“Knowing that our natural mineral makeup is talc free is another big bonus,” says Kathleen. “Talc is a known carcinogen and it’s at the base of all conventional makeup. You don’t want to put a product on your face that can potentially cause cancer.”

Beth adds that lip glosses and lipsticks can also be full of unwanted ingredients. “They say we ingest something like a tube of lipstick each year, so choose something without petroleum or parabens. She loves PureGloss from jane iredale, which includes pomegranate oil and vitamin E to provide hydration along with shine and color.

In the end, both Beth and Kathleen love the way natural cosmetics look. “People wearing natural makeup have a much more radiant look about them than people wearing mainstream foundations,” Beth says. She also loves the fact that they’re easy to use and many are cruelty free. “It’s guilt-free beauty!”

www.pharmaca.com

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